An up-and-coming THC brand selling intentional gummies, infused cold brew, and freeze squeeze.

Deliverables: Vector files, wordmark, logomark, package design

Objective: The client wanted a black-and-white, clean, modern, elegant, and trustworthy logo to start product production.

Role: Sole creator from concept to final handoff.

Process: Researched competing brands, sketched and processed through several variations. Agreeing on final product, then creating packaging and merch using Illustrator and Photoshop.

Challenges: The client was on a time crunch, so efficiency was important.