A small, local wellness shop with 4 locations

Deliverables: 3 murals

Objective: Executed large-scale, custom wall art installations to serve as central focal points for the brand identity.

Role: Lead Artist & Creative Director (End-to-End Ownership: Concept to Final Execution)

Process: Conducted creative strategy sessions with the client to define visual direction and brand tone. Conducted precise site measurements, created digital sketches for approval, hand-drafted outline with chalk, and hand-painted the final murals.

Challenges: Executed the murals under tight turnarounds per site, optimizing workflow and time management to deliver high-quality visual results on schedule.